I'm really bummed about the fact that the JC movie appears to have lost huge piles of money. I heard that it will be one of the biggest flops of all time, unless somehow sales pick up in a hurry.
I think Disney really dropped the ball with marketing. No fast food movie tie-in toys or collectable glasses, no RPG or CCG or board games, nothing really spectacular to go out and buy.
That is a bummer. I thought it was a great adventure flick. Probably the best movie from Disney since Pirates of the Caribbean I.
At the same time, lots of folks I know tell me they saw the trailer but can't really figure out what the movie is about. Disney seems to have assumed that people would already know who John Carter is, but it's not the ready-made audience they expected. (I think changing the title from "John Carter of Mars" to "John Carter" was a bad move. At lest "of Mars" sounds sci-fi.)
Yeah, I really liked the first trailer, but in alot of the marketing they focus on the arena battles and the white apes, which really play an almost insignificant part in the movie. Good point about the "Mars" part missing.